Bright ideas below.

CAMPAIGN COPYWRITING

NYS Office of Addiction Services & Supports

SUNY Geneseo

Alliance for Manufacturing & Technology (AMT)

CREATIVE CONCEPTS

Liberty Partnerships Program

The Brief
LPP is a statewide youth outreach program for middle school and high school students. The Binghamton University chapter of LPP wanted to connect with local businesses with the aim of building professional development opportunities for students and paving the way for potential corporate partnerships. They needed some professional assets and material to get those conversations going.

The Outcome
A flyer in the style of a resume. I pitched and executed the format, taking the information and data provided by LPP to build a resume for the organization that would display their qualifications and value proposition.

IN-HOUSE, AGENCY BLOG POSTS

I manage and execute Idea Kraft’s content calendar, which includes writing monthly blog posts created with SEO and AI Overview best practices.

After a few months of writing blog posts for Idea Kraft, their traffic was 8x higher than the entire previous calendar year. The blog posts exceeded paid search in new monthly new users and had an above average engagement time.